Applied Science Communication

Head of Group: Assoc. Prof. Ayelet Baram-Tsabari

Research Goals and Topics: At the Applied Science Communication Research Group, we study how publics perceive and understand science-related issues, and how to improve the mutual understanding between science and the public. Thus, for example, we are interested in pupils’ interests in science; in the affordances of public participation in scientific research, both in educational settings and in communities; in characterizing public discourse about science-related issues on social media and other forums; and in improving scientists’ communication skills.

Research Population: Mostly adults, but also school pupils.

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